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The Nature Baby journey began for the simple reason that founders Jacob and Georgia Faull wanted the best for their new baby and could not find natural, ethical, and sustainable products that they believed were important for a healthy baby and a healthy planet.

“We wanted to provide children and babies with products free of chemicals and synthetic materials. Made in a way that added to the world rather than taking away.” - Georgia

Nature Baby takes care in what we make, and in how each piece is crafted so that you can rest assured you’re getting the best for your baby. From the beginning, we decided to never compromise and to keep learning and developing. We believe that by making educated choices, we can provide a healthy and enriching environment for our children and at the same time nourish and preserve the world in which they will grow up. 

It is about looking after your baby as well as the planet and its people.

These are our commitments as a business to achieving our vision:

sustainability

We believe that by helping new parents make conscious and educated choices during this significant part of their journey, we can create positive change together. We understand that issues like climate and the environment might seem overwhelming, but the small changes we all take together can inspire and create change when adopted collectively.

Our hope is to become a business that is not only sustainable but also has a regenerative impact on the environments and communities we operate within, and to inspire others to do the same.

These are our commitments as a business to achieving our vision:

Our fibres and materials

We source only the highest quality natural fibers, choosing organic and ethically produced materials that are soft on the skin and the planet. From Global Organic Textile Standard (GOTS)-certified organic cotton to pure merino wool, our fabrics are chosen with care to ensure they are safe, sustainable, and durable. Each material is selected to provide comfort and purity, ensuring that your baby is wrapped in nature’s best from day one. When you choose organic cotton over conventional cotton, you're making a choice that has a profound impact on the environment. Here’s how:

additional benefits:

By choosing certified organic cotton, you’re not just caring for your baby’s delicate skin - you’re also making a powerful choice for a healthier planet.

Reusing organic materials and keeping garments out of landfill extends these benefits again and again. Globally, it is estimated that about 92 million tons* of textile waste are created annually, and a large portion of this goes to landfills, be part of the change and save money and help the planet.
*Fashion Revolution

our certifications

Our commitment to sustainability is reinforced through our certifications. Nature Baby is proud to be certified by globally recognized standard, GOTS (Global Organic Textile Standard) and utalise OEKO-TEX certified fabrics through our crafting process. Certifications ensure that our products meet stringent criteria for environmental and social responsibility, giving you peace of mind that you are choosing products that are truly natural and sustainable.

our certifications

Our commitment to sustainability is reinforced through our certifications. Nature Baby is proud to be certified by globally recognized standard, GOTS (Global Organic Textile Standard) and utalise OEKO-TEX certified fabrics through our crafting process. Certifications ensure that our products meet stringent criteria for environmental and social responsibility, giving you peace of mind that you are choosing products that are truly natural and sustainable.

our makers

We are proud to work with skilled artisans and ethical manufacturers who share our values of sustainability, quality and integrity. Each piece of Nature Baby clothing is made with love and care by people who are treated fairly and work in safe, supportive environments. We build long-term relationships with our makers, ensuring transparency, mutual respect, and a shared commitment to creating beautiful products that are as ethical as they are exceptional.

our packaging

We are continuously working to minimize our environmental impact, from the production of our clothing to the packaging and delivery of our products. We strive to reduce waste. We have eliminated single-use plastics and use recyclable or compostable materials wherever possible. Our packaging is designed to protect your order while also being kind to the planet.

our stores

Our commitment to sustainability extends to our physical spaces. Our stores are designed with natural, renewable materials and are powered by solar (Grey Lynn is Solar) and renewable energy where possible.

We also create spaces that foster community, offering parents a place to connect, share, and learn about sustainable living.


Learn more

made to be worn again
Pre-loved returns
why choose organic cotton